2018-19 UToledo Social Media Engagement Report

From July 1, 2018 through June 30, 2019, The University of Toledo Office of Marketing and Communications engaged millions through our social media accounts. Our results discovered that the University community is highly receptive to UToledo on the four leading social media platforms. These channels were used for sharing th

e stories of our University students, faculty and staff. Social media provides a creative communications vehicle for sharing our story with the millions of users of social media around the world.

Impressions and engagements are the two main data points from which The University of Toledo draws its social media strategy. Most social media platforms define “impressions” and “engagements” in similar terms.
• An impression is anytime a user of a particular platform had UToledo content in their feed – this can be once or more than once.
• An engagement is anytime a user liked, commented, clicked, shared or expanded a post from the University – counted once per action.

 

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Audience Details