UToledo Launches New Brand Showcasing How it is Fueling Tomorrows

Our new UToledo brand launched July 1 featuring the tagline Fueling Tomorrows with bold and confident images, typography and messaging that represents the positive momentum on campus and the strength of the University’s
future potential.

The new brand sets us apart in the competitive higher education market by embracing a set of core attributes that were developed during the past two years with market research and collaborative input from administrators, faculty, students and alumni. These brand attributes — focused, determined, inquisitive, supportive, innovative, community-minded and impactful — are integral to our new brand.

“Our students, faculty, staff and alumni are doing incredible things. Our brand highlights the amazing innovations, discoveries and determination exhibited by our University community,” said Dr. Adrienne King, associate vice president of marketing and communications. “This look and feel shows how The University of Toledo is powering possibility and fueling tomorrows.”

In the months leading up to the
brand launch, the marketing team developed a new mobile-first design to the website, created new modern and modular design standards, streamlined logos, and established a new confident and conversational voice in communications from and about the institution.