UTMC Launches New Campaign to Build Primary Care Service Line

The University of Toledo Medical Center in September launched a new advertising campaign to promote the hospital’s primary care health services.

Emphasizing treatment and preventative options for common primary care health conditions, our team developed creative concepts for which it is easy for many patients to identify. The ads also invite prospective patients to begin developing a relationship with a UTMC primary care provider who can be familiar with their health needs, provide ongoing care for chronic issues, and help them on their path to wellness.

The campaign includes billboards and print and digital ads throughout Lucas and Wood counties and supports the recent opening of the Comprehensive Care Center, a primary care facility with access to physicians in family medicine, internal medicine, gerontology, obstetrics and gynecology, and sub-specialists, as well as a pharmacy, blood-draw lab and x-ray.