Registration Campaign Yields Strong Summer Enrollment

In collaboration with key communicators across campus, Marketing and Communications launched a digital advertising campaign in March to encourage current UToledo students to enroll for online summer courses.

Using Facebook’s in-house targeting capabilities and data from Enrollment Management, Marketing and Communications served an audience of current University students messages encouraging them to stay on track for graduation by enrolling in summer classes. The advertising reached more than 9,000 unique students, 400 of whom visited the landing page website.

The campaign was an important factor in maintaining strong summer enrollment despite challenging times amidst the COVID-19 pandemic.

 

 

Social Media Impressions

 

Social Media Engagements