Sparking Conversations on Choosing a College Closer to Home
The team devised a deck of cards featuring questions families consider in choosing a college.
Marketing
Marketing Team Recognized With Advertising Awards
UToledo’s undergraduate viewbook received a Gold Addy from the Toledo American Advertising Federation recognizing the bold and confident messaging of UToledo’s new Fueling Tomorrows brand. The top-place finish in the...
Campaign Aims to Boost National Reputation
The University of Toledo expanded its reputation-building marketing campaign this year. The ongoing campaign features distinctive University programs, innovative faculty research, and other notable achievements and initiatives to raise the...
Get Ahead Campaign Promotes Early Registration, Improves Retention
The spring 2020 registration campaign again emphasized a “Get Ahead” message for students, encouraging them to register early for the coming semester’s classes. The University realized strong retention with 91.5%...
UTMC Launches New Campaign to Build Primary Care Service Line
The University of Toledo Medical Center in September launched a new advertising campaign to promote the hospital’s primary care health services. Emphasizing treatment and preventative options for common primary care...
UToledo Launches New Brand Showcasing How it is Fueling Tomorrows
Our new UToledo brand launched July 1 featuring the tagline Fueling Tomorrows with bold and confident images, typography and messaging that represents the positive momentum on campus and the strength...
Empowering Partners
More than 100 campus partners attended brand camp ahead of the launch to learn about the new website, design, voice and tone, and social media campaign. A detailed brand guide...
Marketing
During the month of June, campus communicators collaborated on a campaign to push registration for classes in summer II. A targeted Facebook ad campaign reached more than 8,800 people with...