Q3: January - March 2020


Crisis Communications: COVID-19 Pandemic

When coronavirus spread to America and upended our way of life, the Office of University Marketing and Communications rapidly implemented the University’s crisis communications response to provide up-to-date, accurate information...

Team Pivots to Video State of the University

As the University monitored closely the coronavirus pandemic, it became clear the drafted annual State of the University Address no longer had the same relevance. The annual address by UToledo’s...

UToledo in the News – Highlights

Why Panic Buying Is Not Actually Helpful Reader’s Digest – March 31 Paul Hong, College of Business and Innovation Too many coronavirus patients, too few ventilators: US situation could get...

Marketing Team Recognized With Advertising Awards

UToledo’s undergraduate viewbook received a Gold Addy from the Toledo American Advertising Federation recognizing the bold and confident messaging of UToledo’s new Fueling Tomorrows brand. The top-place finish in the...

Registration Campaign Yields Strong Summer Enrollment

In collaboration with key communicators across campus, Marketing and Communications launched a digital advertising campaign in March to encourage current UToledo students to enroll for online summer courses. Using Facebook’s...

College of Law Website Revamped

The marketing web team partnered with the College of Law to update the college’s website as an engaging recruitment and reputation building tool. The college’s homepage, admission and academic pages...

Virtual Tour Enhanced with Virtual Reality Goggles

With on-campus tours canceled due to social distancing guidelines, it was time to get creative for prospective students to experience the beauty of the UToledo campus. The marketing team promoted...